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Unveiling Our Bold New Brand Identity: Music Makes a World of Difference
Introducing Music Makes a World of Difference
Universal Production Music, the world's leading production music company, is excited to announce its vibrant new brand identity in collaboration with the award-winning agency, Design Bridge and Partners (a WPP Company).
Titled “Music Makes a World of Difference,” the new identity transforms our vast catalogue of over 630,000 tracks across every genre, mood and moment into a collection of evolving digital worlds, each shaped by the textures, rhythms and moods of the music itself.
This visual refresh is a transformative step forward, demonstrating how our creative community, our values, our purpose and our global roster of artists and songwriters are brought to life through the power of music and sound. Together, these worlds form a vast, interconnected universe of sound, mirroring the human artistry and diversity behind our world-class catalogue.
The Idea
Through in-depth collaboration with producers, editors and directors in film, TV and media, Design Bridge and Partners uncovered a shared belief: music is much more than background sound - it's the defining element that elevates stories and stirs emotion.
This insight became the foundation for our new brand idea - a universe of music. Inspired by Universal Music Group's brand legacy, each musical genre within our library has been reimagined as its own digital world, brought to life through CGI, generative coding, and animation driven by sound. From the pulse of electronic beats to the expansiveness of orchestral scores, individual tracks, collections and playlists come together as dynamic constellations, united by mood, tone, instrumentation or genre, creating an endless universe of sound to explore.
Our Brand Purpose
Our new design system features four distinct worlds, each inspired by Universal Production Music's core values: Music with Reach (Openness), Music with Purpose (Responsibility), Music for Game Changers (Ambition), and Music for Everyone (Inclusivity). Together, they form the foundation of a system that visualises sound in an atmospheric and energetic way - capturing the unique personality of each category.
The identity also celebrates our broader brand purpose - to make a positive difference through music. These visual worlds don't just reflect our expansive catalogue; they embody the transformative power of music to connect us all, transcending borders and cultures.
Music with Reach
By reaching people around the world as they experience Universal Production Music in every channel, every day. With global production teams based in the US, UK, France, the Nordics, Germany, and Hong Kong, we are deeply passionate about connecting creatives worldwide with the power of music.
Music with Purpose
Always building and nurturing people, society and our planet. As the first publisher to offer sustainable music through our Green Production Music initiative, we are paving the way towards a greener future for production music. Our green music selection has been crafted by eco-conscious composers who have adopted more sustainable music-making methods to reduce their carbon footprint on the planet.
Music for Game-Changers
Having the foresight and anticipation to cater to the latest needs, cultural trends and technologies. As the fast-changing media landscapes continue to evolve, we are committed to providing world-class music and cutting-edge technology to inspire our network of game-changing creatives worldwide.
Music for Everyone
By creating an inclusive platform for all genders, languages, cultures and tastes. Diversity, equality and inclusion are at the very core of our values, driven through our 100% HER, emPOWER and Futures programs, which work to create real career opportunities for underrepresented communities across the music industry.
Purpose-Driven Initiatives
With our refreshed identity, we proudly reaffirm our commitment to purpose-driven initiatives:
- Green Production Music: a first-of-its-kind sustainable music initiative, prioritising sustainable production practices for a healthier planet.
- emPOWER: amplifying the voices of underrepresented communities and fostering greater diversity within the music industry.
These values are intricately woven into our new identity, reinforcing our promise to leave a positive impact on both people and the planet.
A More User-Centric Website Experience
Alongside our new visual identity, we have refreshed the entire Universal Production Music website to redefine and refresh how our music is explored and experienced. With enhanced search and speed, it brings the spirit of discovery to life, empowering creatives and media professionals to explore our universe and find the perfect musical accompaniment to their work.
Navigating our extensive catalogue is now easier than ever, thanks to our revamped Playlists, Moods, Collections, and Genre sections. We have also introduced an enhanced AI search experience, allowing users to search for music on the website more intuitively using detailed prompts and phrases, to improve accuracy and save valuable creative time.
This transformation shifts perception from a mere collection of sounds to a dynamic, explorable, and infinitely creative universe. The new website experience is not only intuitive to navigate, but also deeply aligned with our core values, making our catalogue both highly accessible and inspiring.
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Our New Logo
As part of the rebrand, we have also unveiled a new logo created by award-winning creative agency, Grand Army. Designed to align more closely with the refreshed identity of our parent company, Universal Music Publishing Group. Four expanded corner segments now frame the globe, creating a more open and dynamic symbol that reflects Universal Production Music's global reach, collaborative spirit and forward-looking vision.
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Join Us On Our Journey
As we begin this exciting journey of innovation, we invite you to explore a world where music enriches every story. By connecting you with award-winning music from top songwriters globally, we hope to inspire creativity and enhance media worldwide.
At Universal Production Music, we believe that music makes a difference.
About Universal Production Music
Universal Production Music (part of Universal Publishing Group and Universal Music Group) is the world’s leading production music company, offering premium music services that include music direction and AI search tools. Our music catalogue features over 630,000 licensed tracks by renowned composers and artists, catering to the music needs of film, TV, advertising, gaming, and other media.
With offices in 33 countries, our global teams are deeply passionate about music. We dive deep into our client's needs, delivering meticulously crafted briefs to world-class composers, guaranteeing top-quality tracks. Delve into our catalogue, featuring labels from industry titans, including Scored By: Harry Gregson-Williams, Abbey Road Masters, the BBC, and Banijay Group.
As pioneers in sustainable music, our catalogue features eco-conscious composers following our Go Green Guidelines. We champion diversity, equality, and inclusion through initiatives like 100% HER and Power to the People, creating career opportunities for underrepresented minorities.
We are the production music partner for brands such as Amazon Prime Video, Apple TV+, Banijay Group, BBC, HBO, Hulu, Netflix, NBC Universal, Nike, Warner Bros., Wieden & Kennedy, and Saatchi & Saatchi
A shared vision unites us: to transform music's impact on people and the planet, and we believe Music Makes a World of Difference.
About Design Bridge and Partners
A WPP company, Design Bridge and Partners, is a global brand design agency and the most awarded brand design agency in the world. With 800 creative minds across 12 studios worldwide, we design brands with the power to move people, stirring emotion to drive action.
Experts in brand strategy, brand identity, brand experience and brand effectiveness, we work in partnership with our clients to build and translate emotion into equity, ultimately designing what brands stand for into how they stand out.
Globally our clients include the BBC, Coca-Cola, Diageo, Heineken, HSBC, Lenovo, Mastercard, Mondelez, NASA Artemis, Tencent, Reckitt and Unilever.
