4se 2025 Conference: Where Sports and Entertainment Converge
Timed to lead directly into the Sports Business Awards on the evening of May 21, 4se focuses on how leagues, teams, brands, and content creators can collaborate across verticals to reach beyond core markets.
For professionals working in sports and entertainment, the conference offers a unique opportunity to gain practical insights, see creative partnerships in action, and connect with decision-makers shaping the future of fan experiences.
What to Expect at 4se 2025
The 4se agenda reflects the evolving reality of modern sports entertainment. It’s no longer just about what happens on the field—storytelling, production, and brand alignment now play a massive role in how fans consume and connect with sports.
Across two days of programming, key topics include:
- Digital storytelling: How teams and leagues are creating real-time narratives through original content, social platforms, and athlete-driven media
- Audience engagement: Strategies for capturing fan attention and building loyalty across generations and geographies
- Brand partnerships: Case studies on how brands are activating around sports through influencer campaigns, event integrations, and cross-industry collaborations
- Monetization and growth: New ways organizations are packaging content and experiences to expand revenue beyond ticketing and broadcast
- Creative collaboration: How music, fashion, and culture are becoming central to the business of sports
Speakers this year include executives from the NBA, Peacock, Snapchat, Major League Soccer, The CW, and Fanatics, as well as creative leaders behind global brand campaigns and media platforms.
One standout session, “Game Changers: Music x Sport,” brings together experts in audio branding and experiential marketing to explore how music helps define the fan experience—whether in stadiums, on broadcasts, or through social and streaming content.
Music Is a Key Player in Sports Media
As 4se makes clear, sound and storytelling go hand in hand in today’s sports ecosystem. Music doesn’t just score the highlights—it builds atmosphere, communicates identity, and drives emotional impact.
Whether it’s a bold opener for a live broadcast, a cinematic score for a docuseries, or a celebratory anthem for a playoff win, the right track shapes how fans remember the moment.
That’s where Universal Production Music comes in.
Our catalog is built for this space—offering a huge library of pre-cleared tracks curated for sports storytelling in all its forms. From syncs for promos and intros to highlight reels, social content, and branded series, our music helps producers, editors, and marketers bring every play to life.
If you’re crafting content that sits at the intersection of sports and entertainment, we invite you to check out our sports music collection or listen to our sports celebration playlist for music designed to energize, inspire, and connect.
Our tracks are ready for licensing across formats, platforms, and territories. Learn more about our licensing offerings, and register to access a library of high quality tracks for your next campaign or production.
If you’re attending 4se, you’ll hear a lot about innovation, fan experience, and creative collaboration. Music lives right at the center of all three. Discover the right sound for your next production at Universal Production Music.