Music Syncs for NBA Content with a Global Reach
Basketball isn’t just America’s game anymore—it’s now a global phenomenon. From packed arenas in the U.S. to street courts in Slovenia, the NBA’s international reach has never been stronger. And if you’re creating content that reflects this global evolution, Universal Production Music has got you covered like a double-team on Giannis.
Whether you're producing a highlight reel, branded campaign, or behind-the-scenes feature, we have the right syncs to match the game’s global rhythm—with a range of licensing options to support your project from start to finish.
A League Built on International Stars
Today’s NBA superstars hail from all over the world—from Greece (Giannis Antetokounmpo) to Cameroon (Joel Embiid), Serbia (Nikola Jokić) to Japan (Rui Hachimura). In fact, last year’s “NBA Tip-Off” campaign spotlighted Victor Wembanyama (Greek-Nigerian) and Luka Dončić (Slovenia) as centerpieces of the league’s future, reinforcing basketball's ever-growing global appeal.
At Universal Production Music, find syncs to match the NBA’s international narrative and capture the energy of the modern game. Register to access a library of high quality tracks and bring that energy to your next production.
Soundtracks That Span Continents
From Afrobeat-infused anthems to Mediterranean grooves and Latin rhythms, Universal Production Music’s world music library spans continents and cultures. Our tracks are recorded in elite studios like Abbey Road and Capitol, and are ready to complement everything from short-form social content to long-form storytelling.
Need to transport your viewer to the streets of Buenos Aires, a Parisian arena, or the courts of Lagos? Start with our world music genres collection, or discover a high quality track for your next production that speaks directly to your story.
Syncs for the NBA’s Biggest Moments
Universal Production Music is a go-to partner for top-tier basketball content, with sync tracks featured in the NBA 2K25 Arcade game and across 2025 NBA All-Star Weekend coverage.
These placements underscore our ability to deliver music that resonates with the pace and personality of the modern game. Beyond official league content, we offer an extensive catalog that reflects the NBA’s global audience—with music that connects to international players, fans, and stories.
Find the Right Track—Fast
Our music discovery tools were built with creators in mind. Whether you’re looking for a hard-hitting beat for a buzzer-beater or a cultural cue for an international player feature, our curated playlists make searching effortless. Check out our sports music for any occasion or explore a variety of basketball beats that capture the speed and intensity of the game.
Need something to match a specific vibe or reference track? Try our AI-powered Similarity Search —just drop in a link or file, and you’ll instantly get suggestions based on tone, tempo, and emotion. In seconds, you can match the sonic mood of a hit pop song without shelling out the big bucks to license the rights. No matter your creative direction, we make it easy to get there.
Global Licensing Made Simple
Once you’ve found your slam-dunk soundtrack, Universal Production Music has sync licensing offerings to meet your needs. From Needle Drop to Blanket Licenses and even custom sync agreements, we’re built for flexibility—whether you're producing a TV spot, a social media edit, or a full-length feature.
And yes, we clear music for worldwide usage, so your content can travel as far as the game does. No extra hoops to jump through, no surprise takedowns. Just great music, ready for tip-off.
NBA Soundtracks That Deliver in Crunch Time
Whether you're spotlighting a rising international star or recapping the dunk contest, Universal Production Music can help elevate your basketball content with sound that’s as global—and as powerful—as the modern NBA.
